Where Should You Have Your Publishing Business?

© Copyright 2006 Kris Williams

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Why Online of course! You should define your Publishing Business with an online presence. This can include a web site, auction ad, promotions, give-away’s, freebies, contests, advertising, signatures, and much more! But don’t let your publishing business be limited to online adventures, you should also consider flyers, business cards, advertisements, and the regular offline promotion and business sense as well!

The best place to have your publishing business is on your own domain and an excellent source of hosting will be needed to accompany that. These days on the web, there are many affordable sites to purchase domain names and hosting packages. Be sure to compare prices and the actual deal, since some places will offer you more than others will. It is essential that you have enough traffic/bandwidth, storage, email, autoresponders, and uptime. If you don’t see it listed, ask them, but do not assume!

And don’t limit your business to one website or domain name. You can take a second domain name and point it to your website or purchase additional domain names and hosting for additional sites. If you can come up with a domain name.com that hasn’t been taken, then snatch it up quickly. Shortened names work the best for memory sake with clients and potential customers.  Try to keep it under two key words and perhaps up to about 15 letters tops! Having a domain name of your own, and excellent hosting services will afford you a look of professionalism that shows you mean business!

Having a website is not a requirement, nor should it be your only step to selling on the web. You should consider having a yahoo store or even an eBay store to sell your eProducts. Why? Because simply they add thousands to millions of more possible viewers and potential customers than your website alone could do. This will also allow you to create additional exposure in search engines and the places like eBay and Yahoo do most of that type of work for you by including that in the price tag of the store. You do not have to have a store in eBay and have to list it in any auctions, you can merely have the store and your inventory to produce sales.

Exposure is one of the greatest keys to your Publishing business! Simply put, the more you get your name, eBook titles, images, and business on the web, the BETTER! Anywhere you can include a little about yourself, include your contact and products. As you generate sales, keep in touch with existing customers and follow up with letters. Include your signature in any forum, email, or response. Your business should be in full view of anyone at any time and any place. Make it so Sherlock!

Your publishing business can be with art, affiliates, eBooks, eProducts, photography, writing, eCourses, books, or just about anything that provides content and information. As a publisher, it is essential that you have a place to call home or a website that explains all about your company as well as sells your products. Having additional sites, selling in auctions, having a storefront, or even listing your business on a FREE site will be only the starting place of where your publishing business should be. You will need to continually drive customers to your website(s) and provide additional eProducts that your clients and potential customers will seek to buy. You will need to study marketing, advertising, and promotion at every level to make sure you keep up with your competition. It is essential that in every publishing business that one seeks to create and expand. Creation comes in many forms as well as expansion! So be open and be exploring at all times!